The alchemy of ideas.
Witness your dream take shape. With each push, strike, rub, turn, a new fine jewellery gains a step towards its final form.
Throughout the Production phase, you will experience the interactive journey of your design coming to life. This will come as a series of updates via your Personal Portal, including imagery and language that gives you a unique perspective into the workshop processes, as well as insight into the creators minds. You will be invited to comment and interact with the artists at multiple stages within its production cycle. Once your artefact has taken its final polished shape, it is then prepared for its final leg of the creation journey – Post-Production and our very special Reveal Ritual.
Within the Post-Production phase, the artefact or your experience will become a focus point of its own story. It is photographed and styled, so that we can explore and present its potential as part of your personal composition. Words are formed that aim to eloquently express its adventure of creation and the ideas or concepts that helped along its way. This will form a Prologue that will be delivered alongside the artefact, serving as a precursor to its journey ahead. For substantial projects, or a designated fee, a full Narrative will be crafted, representing the Prologues true potential. The Narrative includes an 8-page booklet which explores the design concepts, motivations and materials in depth, as well as providing a general style guide from a professional stylist. In addition, and as part of the full Narrative, we further cross artistic mediums by finding and composing a sound that credits your artefact as the muse. This is crafted by our in-house musical maverick.